Last updated: May 9, 2026. This policy is effective immediately upon publication.

1. Who we are

Nail Shop Guide (nailshopguide.com) is an online directory specializing in nail salons, manicure, and pedicure services across the United States and Asia. The website is owned and operated by Sueli Silva, a digital marketing and SEO consultant based in Brazil.

For the purposes of this Privacy Policy, "Nail Shop Guide", "we", "us", and "our" refer to the operator of nailshopguide.com.

For any privacy-related inquiries, contact us at: nailshopguide.com/contact

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2. Data we collect

We collect personal data in the following contexts:

2.1 Data you provide directly

When you submit a form on our website — such as the salon listing form or the general contact form — we collect the information you voluntarily provide, which may include:

• Your name
• Email address
• Phone number
• Business name and address
• Website URL and social media handles
• Description of services offered
• Any additional information included in your message

2.2 Data collected automatically

When you visit nailshopguide.com, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring website or search query
• Date and time of your visit

This data is collected via server logs and analytics tools (see Section 6 — Cookies).

2.3 Data from salon listings

When a salon owner submits a listing to our directory, we collect and publish the business information provided, including salon name, location, services, contact details, and booking links. This information is treated as business data and may be displayed publicly on our website.

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3. How we use your data

We use the personal data we collect for the following purposes:

• To process salon listing submissions — reviewing, publishing, and managing directory entries
• To respond to inquiries — answering messages sent through our contact form
• To manage partnerships — communicating with affiliate partners and business collaborators
• To improve our website — analyzing traffic patterns to enhance user experience and content quality
• To comply with legal obligations — retaining records as required by applicable law
• To send relevant communications — only if you have explicitly consented to receive them

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4. Legal basis for processing

Depending on your location, the legal basis for processing your personal data varies:

4.1 For users in the United States (including California — CCPA)

We process your data based on your consent (provided when you submit a form), our legitimate business interests, and compliance with applicable law. California residents have additional rights under the California Consumer Privacy Act (CCPA), detailed in Section 8.

4.2 For users in the Philippines (Data Privacy Act)

We process personal data based on your consent and the performance of our services. You have the right to be informed, to object, to access, to rectify, and to erase your data under the Philippine Data Privacy Act of 2012 (Republic Act 10173).

4.3 For users in Malaysia, Singapore, and Thailand (PDPA)

We process personal data in compliance with the respective Personal Data Protection Acts of Malaysia (2010), Singapore (2012), and Thailand (2019). Your consent is obtained at the point of data collection via our forms.

4.4 For users in Indonesia and Vietnam

We process personal data in accordance with applicable local data protection regulations and obtain your consent prior to collection.

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5. Data sharing and third parties

We share your data only in the following limited circumstances:

5.1 Service providers

We use trusted third-party service providers to operate our website and process data on our behalf:

• WordPress and web hosting — our website platform and server infrastructure
• Contact Form 7 — form submission processing
• WP Mail SMTP — email delivery
• Google Analytics / Search Console — website traffic analysis and search performance
• WP Rocket — website performance optimization

These providers are contractually obligated to handle your data securely and only for the purposes we specify.

5.2 Affiliate partners

Our website contains affiliate links to booking platforms including Booksy, Square, and GlossGenius. When you click these links, you are redirected to third-party websites governed by their own privacy policies. We do not share your personal data with these partners directly.

5.3 Legal requirements

We may disclose your data if required to do so by law, court order, or government authority, or to protect the rights and safety of Nail Shop Guide, its users, or the public.

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6. Cookies and tracking

Our website uses cookies — small text files stored on your device — to improve functionality and analyze traffic. We use the following types of cookies:

• Essential cookies — required for the website to function correctly (WordPress session, security)
• Analytics cookies — used by Google Analytics to understand how visitors interact with our site (pages visited, time on site, device type). This data is aggregated and anonymized.
• Performance cookies — used by WP Rocket to cache pages and improve load times

You can control and manage cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website. To opt out of Google Analytics tracking, you can use the Google Analytics Opt-out Browser Add-on.

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7. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Contact form submissions — retained for up to 24 months from the date of submission, then permanently deleted
• Salon listing data — retained for as long as the listing is active. Upon request for removal, deleted within 30 days
• Analytics data — retained for up to 26 months as per Google Analytics default settings
• Email records — retained for up to 12 months for correspondence tracking

After the retention period, data is securely deleted or anonymized.

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8. Your rights

Depending on your location, you may have the following rights regarding your personal data:

8.1 Rights available to all users

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to withdraw consent — withdraw consent at any time where processing is based on consent
• Right to object — object to processing based on our legitimate interests

8.2 Additional rights for California residents (CCPA)

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information collected from you
• Right to opt out of the sale of personal information (we do not sell personal data)
• Right to non-discrimination for exercising your CCPA rights

8.3 How to exercise your rights

To exercise any of the rights above, contact us through our contact page with the subject "Privacy Request". We will respond within 30 days. We may need to verify your identity before processing your request.

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9. International data transfers

Nail Shop Guide operates globally, serving users in the United States, the Philippines, Malaysia, Singapore, Indonesia, Thailand, and Vietnam. By using our website and submitting data through our forms, you acknowledge that your data may be transferred to and processed in countries outside your own, including Brazil (where our operator is based) and the United States (where our hosting servers are located).

We take appropriate measures to ensure that any international data transfers comply with applicable data protection laws and that your data remains protected to a standard equivalent to that in your home country.

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10. Children's privacy

Nail Shop Guide is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

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11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the expansion of our services to new markets. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

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12. Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us: